Journal : Global Times (Chinese) Date : Author : Chen chen and Zheng Yizhen (reporting from New Delhi) Page No. : 11
URL : http://www.jdqu.com/read-584076-11.html

“As the pioneer of exploring the market of low income, enterprises of consumption such as Godrej Group have started their journey to expand the world market.” Nikkei Chinese network said on 3rd that Indian enterprises were intended to adopt a “low price strategy” in the fierce market competition in the world. Besides, they decided to “transplant” the mode of exploring and selling low price commodity to other emerging markets such as Indonesia.

Ananth, reporter for India today in China told the Global Times that in India, Godrej Group had an old and well-established brand with a history of over 100 years. The number of the poor reaches 400 million in India. Godrej Group has been exploring commodities that are easy to purchase for people with low income to expand the market.

How cheap is Indian products? According to some research done by Global Times, products such as cellphone and laptop are the focus of the low price strategy. A homemade laptop promoted by India’s biggest shopping website flipkart is only sold for 2989 Ruby, less than 300 RMB. Daily necessities thickly dotted in grocery stores are divided into small packages. A 60g scented soap only costs 10 Ruby.

However, you get what you pay for. India’s low-price products usually lack insurance on good quality. But the low price strategy still works in India. Although it seems that the populous India is a large market, the level of consumption is obviously low.

According to Press Trust Of India, the average monthly income is expected to grow by 10% this year, which will be 7378 Ruby. Apparently, products with high quality and high price can hardly walk into the market with such an average monthly income.   Based on the new poverty line drew by India, almost 1/3 of the whole population are living below the line.

As to whether low price strategy can help Indian products to go global, Ananth held the view that if India hoped to open up a new field in markets such as Southeast Asia or even the whole world, the quality of the products need to be improved in addition to the preferential price. A Chinese scholar who is a long-term resident in India told Global Times that the competitiveness of India in the Southeast Asia market was still behind China. Many Indian products were produced in Chinese factory.

 

印度低价战略走出去?难

来源:《环球时报》

时间:2015年6月4日

陈晨  郑一真/(发自新德里)

 

印度低价战略走出去?难

 

本报驻印度特约记者 陈晨   本报记者  郑一真

 

“作为开拓低收入阶层消费市场的先驱者,以戈德瑞集团(Godrej Group)为代表的印度消费类企业已开始拓展世界市场。”日经中文网3日报道称,在全球激烈的市场竞争中,印度企业拟打“价格牌”,并准备将低价格商品的开发和销售模式“移植”到印度尼西亚等其他新兴市场国家。

 

《今日印度》驻华记者阿南特3日告诉《环球时报》记者,戈德瑞集团在印的是一家很知名的老牌企业,有超过100多年的历史。印度的贫困阶层达到4亿人,戈德瑞一直通过开发低收入阶层易于购买的商品来拓展市场。

 

印度产品到底有多便宜?《环球时报》记者在采访中了解到,手机,笔记本电脑等是低价战略较为集中的领域。印度最大的购物网站flipkart所推出的一款本土品牌平板电脑,售价只有2989卢比(1卢比约合0.1元人民币)不到人民币300元。在日用品类里,杂货店摆放得密密麻麻的日用品几乎都被分成小份儿,一块60克左右的香皂售价仅为10卢比。

 

不过,一分钱一分货,印度产品价格过低,质量也缺乏有效保障。尽管如此,低价战略依然在印度行得通,因为虽然人口总量庞大的印度看上去拥有广阔的市场空间,但是有效消费能力明显不足。

 

印度报业托拉斯报道称,印度人均月收入在本财年有望增长10%,达到7378卢比。显然,相对于这一平均收入水平来说,高品质、高价位的产品很难在印度打开市场。根据印度修订的最新贫困线标准,当前全印近1/3的人处于贫困线以下。

 

对于低价策略能否帮助印度制造走出去,阿南特认为,如果想在东南亚甚至全球市场打出一片天地,除了价格优惠更重要的是质量过关。一名曾长期在印度生活的中国学者也对《环球时报》表示,目前印度在东南亚市场竞争力肯定不如中国,印度的不少产品其实都是由中国厂商代工完成的,印度人不具备生产的能力。

 

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