According to a report in the “Indian Express” of the 28th, the Indian government is planning to take a series of measures to attract Chinese tourists, including holding of tourism roadshows, setting up tourist offices in China, training Chinese tour guides, and strengthening communication and publicity together with the Chinese media in India. The goal of the Indian tourism sector is to attract at least 14 million Chinese tourists over the next five years in the course of promoting Indian tourism products amongst Chinese tourists..
The Indian Minister of Tourism, Alphons, will participate in tourism promotion activities in China on the 28th. This is his second visit to China in the past four months. Alphons will personally participate in all roadshows held by the Ministry of Tourism of India from August 28th to September 1st in Beijing, Shanghai, Wuhan and Guangzhou. He said: “Chinese tourists will form the focus of Indian tourism in the future.”
According to data from the Indian Ministry of Tourism in 2017, China offers 144 million outbound tourists every year, of which only 250,000 are tourists to India. In an interview with the local media, Alphons said that India is rich in tourism resources, including many natural and historical sites, national parks and wildlife parks. Many of them are listed in the World Natural Heritage and Cultural Heritage List. These will be the focus of our promotion in China.”
According to reports, the Indian tourism department has produced a variety of Chinese-themed promotional videos on tourism topics, including yoga, wildlife, Ayurvedic and other tourism projects with distinctive Indian characteristics.
The Indian Express quoted officials from the Indian Ministry of Tourism as saying that after the informal meeting between the Indian and Chinese leaders in Wuhan, the enthusiasm of the two countries to strengthen exchanges and cooperation in tourism and culture has been at an all-time high. However, compared with China’s relatively comprehensive tourism supporting resources and facilities, there are still many aspects meriting improvement in India. At present, there are no more than 50 registered Chinese tour guides in India, and the government plans to train more Chinese tour guides. According to Alphons,, India also intends to speed up the construction of tourism-related infrastructure with a view to attracting more tourists,. It is reported that the office of the Indian Ministry of Tourism that is to be set up in Beijing will also be operational officially this month for facilitating long-term promotion of Indian tourism in China, .